Barcelona has seen a significant increase in its revenue thanks to the commercial strategy implemented by Joan Laporta since his return to the presidency in 2021. Under his leadership, the club has managed to sign 47 sponsors, which is nine more than Real Madrid. This strategy focuses on the quantity of agreements rather than the economic quality of them, allowing FC Barcelona to diversify its income sources. The figure of 47 sponsors includes contracts linked to the first team, the Barça Femenino, and other sections of the club, demonstrating the breadth of its commercial network. Although Real Madrid has fewer sponsors, their approach is based on agreements that generate higher income per contract. However, Laporta's strategy has shown positive results, with a significant increase in the club's revenue. According to projections for the 2025-26 fiscal year, Barcelona expects to reach revenues close to 1.1 billion euros. This growth is crucial for the club's financial stability, especially during a period when the Camp Nou has been under renovation.