FC Barcelona has opened its new office in Miami, relocating its regional headquarters from New York. This strategic decision aims to bring the club closer to an expanding market, especially with the upcoming 2026 World Cup. The new headquarters, located in One Biscayne Tower, received a USD 450,000 grant and is expected to operate with between 12 and 14 employees. From this space, the club will manage its commercial assets in America and strengthen the Barça brand among fans and sponsors. Rafa Yuste, vice president of FC Barcelona, highlighted that Miami has become a key football hub in the United States, representing an extraordinary opportunity for the club's global expansion. Bryan Bachner, general director for the region, added that Miami is the gateway to fans in South America and the United States, reinforcing the importance of this new location. The club expects this move to boost its growth in a market where football is on the rise, especially following Lionel Messi's arrival at Inter Miami.