FC Barcelona opened its new office in Miami to expand its presence in America and get closer to a growing market. The decision is presented as strategic to approach an expanding market and in tune with the start of the 2026 World Cup. The new headquarters received a USD 450,000 subsidy through the business incentives program of the Miami Downtown Development Authority. The inauguration ceremony was held at the One Biscayne Tower building, in the city center, with the presence of Bryan Bachner, general manager of FC Barcelona for the America region. The office occupies 225 square meters and was designed to transform in a few minutes and host meetings, events, and business activations. The club will manage its commercial assets on the continent, seek new business opportunities, and strengthen the Barça brand among fans, sponsors, and partners in the region. Rafa Yuste, vice-president of FC Barcelona, defined the move as a decision linked to the city's growing weight in the football industry. Miami has become one of the main football centers in the United States and represents an extraordinary opportunity to continue expanding our global presence. Bryan Bachner explained the geographical sense of the decision: We want to build our central headquarters for the Americas here because we feel that Miami is the gateway to our fan base in South America and the United States. The executive also stated that the United States is moving towards football in an increasingly accelerated way, with the growth of the MLS, a process that he linked, in part, to the arrival of Lionel Messi at Inter Miami. The opening of this new office is a strategic decision for the Club. Miami has a central role during the 2026 FIFA World Cup and continues to benefit from the growing interest in football in the region. FC Barcelona seeks to consolidate its position in the American market and establish itself as one of the most important clubs on the continent. The new headquarters in Miami is an important step towards this goal.