Barcelona Announces Strategic Partnership with Google for 2026-27 Season
Barcelona announced a new strategic partnership with Google on Tuesday, incorporating Google Gemini and Google Pixel as new official partners of the club. Gemini becomes the Official AI Partner for the Consumer, while Pixel will be the Official Mobile Phone. According to the club's statement, "this agreement aims to transform the fan experience, allowing them to connect with their passion for Barça in fully personalized ways thanks to artificial intelligence and latest-generation mobile technology".
What is the Barcelona-Google partnership about?
With Google Gemini, fans will have an expert football analyst in their pocket, to break down tactics and enrich their understanding of the game. The tool will also foster the community, helping to transform the emotions of a match day into chants for the stands or to imagine the feeling of scoring the winning goal at the Spotify Camp Nou.
Meanwhile, Google Pixel phones will be the stars of exclusive digital content showcasing the daily lives of the first teams of men's and women's football. In addition, fans will be able to personalize their devices' interface with the image of Barça.
"We are delighted to partner with FC Barcelona, a club that has not only forged champions on the field, but has also defined the culture of football outside of it. By combining Google Pixel hardware and Google Gemini capabilities, we want to reimagine what a sports partnership can be", said Esther Marinas, Google's marketing director.
For his part, Marc Bruix, the club's global sponsorship director, highlighted that it is a unique partnership. "Together, we will offer our fans new ways to connect with the club, from exclusive digital content captured with Pixel to new AI-driven perspectives. This partnership will bring fans closer to the action than ever before".
About Barcelona's new partners
Google Gemini is a personal, proactive, and powerful AI assistant designed to help users unlock their potential, master complex topics, and bring their ideas to life. Based on Google's most advanced AI advancements, Gemini is integrated into the company's most popular applications and services.
Google Pixel phones, tablets, watches, and earbuds are designed by Google to offer personalized help throughout the day. With their high-quality cameras, Gemini's intelligence, and a thoughtful design, Pixel devices aim to redefine the possibilities of a mobile phone.
Part of this article was written with the assistance of AI tools and reviewed by a RÉCORD editor.
